PREMIUM GRADE, SINGLE ORIGIN
HOJICHA
Roasted and mellow, with a smoky edge and no bitterness.
Details
Single-origin hojicha from Kagoshima, Japan. Roasted tea, milled into a fine powder. It ships in our original lidded tin, which keeps moisture out so the hojicha stays at its best.
Character
(UMAMI)★★★★★
Who makes it
The tea house
A family house founded more than a hundred years ago, also in its fourth generation. They buy leaf at the growing regions themselves rather than through a trading floor, which is how a single origin stays a single origin.
Why it can be whisked
Roasted tea is usually brewed rather than whisked. This house built a line for milling tea into powder, and that is what lets a roast this deep be ground fine enough to drink the way you drink matcha.
Product information
- Name of food
- Hojicha Powder
- Ingredients
- 100% roasted green tea
- Allergens
- None.
- Net quantity
- 30g
- Country of origin
- Kagoshima, Japan
- Best before, lot
- Printed on the outer box.
- Food business operator
- Researching Plus GmbH, Am Bonneshof 15, 40474 Düsseldorf, Germany
Process
Roasted leaf, milled into a fine powder.
How to enjoy
Straight, whisk 2g of powder into 60ml of water at 80°C for about 15 seconds. The roast comes through clearly on its own, and straight is how we drink it, hot or over ice. It takes milk well too if you want it softer. For a latte take 5g of powder, whisk it with 150ml of water first, pour 150ml of milk or alt milk into the glass and pour the matcha over it. There is hardly any caffeine in it, which is why it works late in the day.
Traceability
Premium Grade, Single Origin hojicha from Kagoshima, Japan. Milled and canned in September 2026. We buy in small lots and fill 30g cans, so the tin you open has been open to air for as short a time as we can manage.
Storage
Keep the lid on tight and the can somewhere cool and dark, away from anything with a strong smell. The powder comes in a sealed bag inside the can. Leave it in the bag, or tip it into the can and put the lid back on. Either way works. Once it is open, drink it within a few weeks. Matcha gives up its aroma to air faster than most teas.
Ways to buy
One can is a fortnight of bowls. More than one costs less.
Set of 2, a can and the shaker
Shaker Sets
Any one of the three teas with the shaker, so you can drink it without a bowl.
Set of 2, your choice of teas
The Duo
Two cans, whichever two you want. 30 bowls between them.
Set of 3, one of every tea
The Trio
All three teas, 45 bowls, one for the morning and one for after dark.
How to drink
Before the inbox. Before the noise.
01Dose
2g
Two level scoops, about 2g.
Making a latte? Take 5g. Some like it stronger. You’ll know by the second cup.
02Water
80°C / 60ml
Boil the kettle, then let it stand a minute.
Tannins are what make matcha bite, and the hotter the water the faster they come out. At 80 degrees they hold back.
03Whisk
15sec
Back and forth in an M shape.
Your arm doesn’t move. Only the wrist. The speed of the tips decides how fine the foam gets.
04Sip
Now
Drink it while the foam is still standing.
Lift the whisk straight up out of the centre. It won’t wait for you.
Straight
Two level scoops of powder, about 2g, into 60ml of water at 80°C. Whisk for 15 seconds, until the foam closes over the surface. The recipe is the same for every can in the range.
HotDrink it from the bowl while the foam is still standing.
IcedWhisk it the same way, then pour it over a full glass of ice.
Latte
Take 5g of powder and whisk it with 150ml of water at 80°C first. Pour 150ml of milk or alt milk into the glass, then pour the matcha over it from the bowl, so it keeps its texture.
HotWarm the milk before it goes in and it will hold the foam.
IcedCold milk straight from the fridge, poured over ice.
New to matcha? A little agave syrup softens the edges.
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FAQ
Is this matcha?
It is hojicha, roasted Japanese green tea, ground to a fine powder so you prepare it exactly like matcha. Same method, different character. Toasty, mellow, no bitterness.
How do I prepare it?
2g of powder, 80°C water, 60ml, and 15 seconds with the whisk. The full method is on this page under How to drink. Or lid on and shake it in the shaker.
How much caffeine does it have?
Hardly any. It is the lowest in our range by a wide margin, which is why many of us pour it in the evening.
How many bowls do I get from one can?
About 15. A bowl takes 2g, and the can holds 30g. If you like it stronger, count on 10 to 12.
How should I store it?
Lid on tight, somewhere cool and dark, away from anything fragrant. Once opened, drink it within a few weeks. Matcha gives up its aroma to air faster than most teas.
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